Isabella's Work

Bruut99 is a music movement that exists in every society, varies more within than between societies and has acoustic features that are systematically related to the goals and responses of singers and listeners.

Art direction

Logo Design

2022

Project brief

Bruut99 gave me the opportunity to design a logo from scratch, all the while keeping the brand DNA at the forefront, ensuring its enduring recognition and profound impact. In todays world, where a multitude of songs undergo digital creation and modification, I made sure to incorporate this vital facet into my design process, striking a harmonious balance that defies clichés.

timeframe

2 weeks

industry

Music Movement

to conclude

After exploring various design options, I ultimately chose a direction that omits the logo name, instead emphasising the two numbers "99." This approach enhances the logo's distinctiveness compared to its competitors, as very few musical movements employ numbers as their primary branding. By accentuating the significance of "99," which symbolises the transition from one life stage to the next, I added depth and meaning to the Bruut99 logo. Furthermore, I established a visual connection between the brand name and the world of digital music, creating a seamless and captivating design.