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Visual identity for Café het Paleis, developed in collaboration with Studio Lotto. Inspired by the history behind the café’s name and its location on Paleisstraat, the identity reintroduces the crown as a central symbol and gives it renewed meaning.

brand design

2025

Project brief

Café het Paleis asked for a renewed visual identity that would give the café a stronger and more distinctive presence while staying accessible and recognizable to its audience. The challenge was to create an identity that felt fitting for the venue and could elevate its visual character beyond the existing logo.

timeframe

2 weeks

industry

Restaurant business

visual assets

to conclude

Working in collaboration with Studio Lotto, we developed a visual identity inspired by the history behind the café’s name and its location on Paleisstraat. By reintroducing the crown as a central element and giving it stronger conceptual meaning, the identity became more distinctive, intentional, and rooted in place. The result is a visual language that adds character to Café het Paleis while still feeling familiar and approachable.