Dimitera Atelier, which translates to “My Island Studio” encapsulates the essence of the owner’s heritage and vibrant tapestry of his upbringing in the Caribbean, particularly Curaçao. The heart and soul of the brand draw inspiration from the rich cultural experiences.

Creative Direction

Merch Design

Dimitera Atelier

2022

Project brief

The client shared a captivating collection of nostalgic images and meaningful pieces, emphasizing their desire to steer the merchandise design journey. I embraced the challenge of infusing these heartfelt elements into a design that would deeply connect with their audience while maintaining the signature streetwear brand aesthetic.

timeframe

1 day

industry

Streetwear

to conclude

I was very inspired by the collection of nostalgic images and meaningful pieces, as they have so much character and significance. Considering that the brand’s DNA is deeply intertwined with cultural roots, the task was to pay homage to his culture while seamlessly integrating it into the final streetwear merchandise designs. Through the blend of meaningful nostalgia and a streetwear aesthetic, I crafted a merchandise collection that authentically resonates with the client’s target audience.